A Creative Leader Driving Business Success Through Design
For over two decades, I’ve built my career at the intersection of creative vision and strategic execution—leveraging design as a powerful driver of revenue growth, brand elevation, and operational efficiency. My experience spans the beauty, pet products, action sports, and home goods industries, working with both emerging startups and global corporations to deliver innovative solutions that translate aesthetic excellence into measurable business impact.
As a Creative Director and Designer, I’ve led transformative brand experiences and built high-performing teams. In my role as Director of Global Visual Merchandising, I orchestrated comprehensive rebranding initiatives that significantly accelerated company growth. My expertise extends beyond traditional design into Product Innovation—launching entirely new categories—and Business Development and Project Management, ensuring that bold creative concepts achieve tangible market success. This integrated approach positions design not merely as decoration, but as a fundamental business strategy.
I lead with the conviction that inspired design catalyzes growth. I empower teams to transform creative vision into impactful results, always focused on maximizing design’s potential to strengthen brand presence and drive business objectives.
In 2020, I relocated from Los Angeles to Wisconsin for family obligations, accepting roles outside my design background during a challenging transition. While these experiences broadened my skillset and demonstrated my adaptability, they also crystallized an important truth: my professional fulfillment comes from work that leverages my design training and passion for creative problem-solving. I’m now seeking opportunities where I can fully apply two decades of expertise to help organizations harness design as their competitive advantage.
I bring proven leadership, cross-industry insight, and an unwavering commitment to making design a transformative force for business success.